Finding talent often overlooked

Established in 1963, A Better Chance is the oldest and only national organization of its kind serving more than 2,200 students chosen for their motivation, academic strength and potential. A Better Chance Scholars are enrolled in approximately 352 of the nation’s most rigorous and prestigious boarding, day and public schools through its College Preparatory Schools Program.

  • 40% of our Scholars’ families make less than the national household median income.

  • 31% of our Scholars live in single-parent households.

  • Annually, we select approximately 1,000 students from over 2,400 applicants for placement in outstanding educational opportunities nationwide.

  • In 2018, 99% of A Better Chance graduating seniors immediately enrolled in college. 


Our mission

To increase substantially the number of well educated young people of color who are capable of assuming positions of responsibility and leadership in American Society.


What We've Achieved

A Better Chance Alumni are among the most successful people of color in the United States. They hold leadership roles in every sector of society - law, medicine, business, finance, public service, academia, arts, and technology. They also represent an influential, civically-engaged and high net-worth consumer base. A Better Chance offers the most effective, direct-access marketing vehicles to over 16,000 A Better Chance Alumni households.

  • 48% of A Better Chance Alumni have household incomes of $100,000 or more.

  • More than 90% of A Better Chance Alumni have at least a Bachelor’s degree. 60% have earned a graduate level degree or higher.

  • 32% of Alumni describe their current neighborhoods as “upper-middle class” or “wealthy.”

  • 92% of Alumni have participated as a volunteer in community, civic or religious activities since college.

  • 73% of Alumni believe they would not be as successful as they currently are had they not been accepted by A Better Chance.

Source: 2010 A Better Chance Alumni Survey conducted by Ellis Cose, renowned journalist and author of The End of Anger and The Rage of the Privileged Class.